Tx.com.cn Gets Strategic Inputs from DeNA from Tradingmarkets.com

SHANGHAI, Aug 25, 2009

Mobile phone social networking service (SNS) provider tx.com.cn announces that it has gotten more than USD 10 million from DeNA Co., Ltd., a Japanese counterpart, and Infinity Venture Partners (IVP), a Japanese venture capital investor.

On August 21, 2009, IVP disclosed that it had closed an investment of USD 2.1 million into tx.com.cn and said that it would provide consultative service for the Chinese party's financing.

It is the third round of investment that tx.com.cn has gotten. Ceyuan Ventures and Morningside Ventures conducted the first two rounds in 2005 and 2007, respectively.

Tx.com.cn was established in 2004 as waptx.com. It was one of the earliest Chinese mobile Internet companies. In July 2007, the Web site shifted its orientation to SNS. Currently, it has about 10 million active users.

Tx.com.cn's business mode is somewhat like that of DeNA and the latter wants to build the former into its Chinese branch in the future. In May, DeNA CEO Tomoko Namba exposed that her company would march into the Chinese market in the joint-venture form.