ＰＣフォーラム

ＮＩＬＳのモデルでもある、ＰＣフォーラムが来年3月に開催されます。
場所はラ・コスタ・リゾート！　素晴らしい。
ゴルフ好きにはアクセンチュアマッチプレー選手権の開催場所として知られ
ています。3日のイベントで、なんと約４０万円の参加費！　高い・・。
行くどうか検討中です。　 

　　　　　PC Forum 2006
	March 12 to 14
	La Costa Resort and Spa
	Carlsbad, CA
	www.release1-0.com/pcforum/
	
	Dear Masashi:
	
	
I'm writing to invite you to the 29th annual March 12 to 14, 2006, 
at La Costa Resort and Spa in Carlsbad, CA.

As a member of Release 1.0, you know that we provide vital insights 
to the key decision makers and influencers who lead the global IT 
industry - people like you. Once a year we bring our community 
together at PC Forum - an intense, three-day event that has stayed 
current and has been the must-attend conference for IT-industry 
executives, investors, entrepreneurs, thinkers and policymakers 
for 29 years. Attendees leave with new partnerships, applicable 
intelligence for their own businesses and an expanded view of 
what's possible.
	
The theme for this year's PC (Platforms for Communication) Forum
 is Erosion of Power: Users in Charge. The trick is to distinguish
 between power over others, which corrupts, and power over one's
 own life, which uplifts. 
		
The theme for the this year's forum is Erosion of Power: Users in 
Charge. The trick is to distinguish between power over others,
 which corrupts, and power over one's own life, which uplifts. 
	
That's a bold statement and not always true, but it's the distinction
 I want to make. What could be more empowering than control over your
 own time? But it doesn't end there. There's also control over your
 data, filtering your search results, the ads you see, the people
 who see you... You may not control the world around you, but you
 should feel in control of the tools you use to interact with it 
and what you let in to your world. 
	
At this year's PC Forum, we'll examine the business opportunities 
in the subtle but pervasive shift that's making this possible. 
It's not - as some people think - that Google and search are taking
 over the world. Google's and others' tools are enabling me - and
 millions of other me's - to take over their own worlds. In the
 end, I don't just want information; I want actions based on 
structured and actionable  information that reflects my own 
personal preferences. 
	
I can find a flight to the place I want if I'm willing to pay 
the price - or get a ride at the price I want if I'm willing to
 take the route someone else is flying. So why can't I find a 
doctor who will communicate with me via e-mail? (I'll take the 
risk that the information will fall into the wrong hands.) 

Why can't I get the pool opened at 5 am? (I'll take the risk of 
swimming without a lifeguard.) 

In short, with control comes the opportunity for users to take risks
. And with user control comes responsibility - for the industry to 
make options comparable and risks measurable, and for the individual
 to understand the trade-offs and accept the consequences. 

Come to PC Forum and join your colleagues - IT-industry executives, 
investors, entrepreneurs, thinkers and policymakers, together with 
leaders and thinkers outside IT who shape the world we live in - 
as they tease out the challenges, debate solutions and discover 
opportunities in this decentralized world.


	I hope to see you there.

	Esther Dyson
	Editor, Release 1.0