帰国後 の 会社(当時はグロービス・キャピタル・パートナーズ)が購読していたVenture Capital Journal という業界紙(英語)があって、その表紙に見たことがあるヤツがいるなと思った。それが上記のSamだった。 記事を読むと、Stanford 大学のビジネスプランコンテンストから生まれた起業で、それを支援したのはNEA のパートナー(当時はプリンシパル?)という記事だった。NEA は一流のベンチャーキャピタルだ。
以下の記事は検索したら、当時の記事がそのまま掲載されていた。読む価値のある記事です。 Business Plan といっても、技術というかエンジニアリングをベースしたプランで、シリコンバレーのベンチャーキャピタルなどはこれ技術やアイデアをブラッシュアップし、マネジメントチームを採用し、お金も投資する といったストーリーが描きやすい。 次のLaunch Pad のアイデアを練っているところなので、参考にいろいろと考えてみたい。
Business plan competitions demand a substantial investment of time and money from venture capitalists. Are they worth it?
If
all goes well for Sam Altman(現在LooptのCEO), he’ll be the next great college dropout
entrepreneur. The onetime computer science major dropped out of
Stanford to start Loopt, which lets people track their friends via cell
phone to find them in the real world. The hot startup raised $5 million
from New Enterprise Associates and Sequoia Capital in January, launched
its product in September and announced a major partnership with Boost
Mobile just last month.
Altman would have plenty of company as a successful tech
entrepreneur who left school without a degree. He’d be in rarer company
in the way he did it: His startup grew out of the Stanford University
business plan competition informally known as the Business Association
of Stanford Entrepreneurial Students (BASES). In true sophomore
fashion, Altman and his co-founder filed an incomplete application for
the 2004 competition and failed to make the first round. But they got
their act together and went on to win the undergraduate competition.
One of the final-round judges was NEA’s Patrick Chung, who kept in
touch with Altman, even helping him make business connections before
they talked about funding. When Altman was ready to raise a Series A
round, he turned to Chung, who introduced him to his partners at NEA in
late 2005.
(審査員だったNEAのPatrick氏が、資金調達の前にいろいろと支援したというのだ。 )
“We thought the whole business plan competition was
stupid, and I don’t remember why we even did it, Altman confesses. But
it turned out to be the greatest thing for us. Besides connecting him
with Chung, the competition forced Altman and his partner to refine
their ideas and even brought them together with their corporate
attorney.
In the last decade, business plan competitions have popped all over
the place. Venture capitalists are eager to involve themselves with
these pitch-fests, at least with the big-name competitions like those
at Stanford and MIT. Maybe the competitions provide a return on
investment, but the truth is there’s little data to prove it. None of
the seven VCs interviewed for this story could point to a company he or
she funded out of a business plan competition that went public or was
acquired. And most of the organizers of the competitions cannot provide
hard data to prove they’re worthwhile. One fact that no one can dispute
is that very few public companies have emerged from the competitions in
the 20 or so years that they’ve been around.
Bragging rights
There is one competition that can show VCs the money: MIT’s $100,000
Entrepreneurship Competition. In its 17 years, it has produced at least
87 companies that have pulled in $640 million in venture capital. Of
that number, three have gone public Akamai, C-Bridge Internet Solutions
and NetGenesis and 17 have been acquired for total proceeds of $2.35
billion. Just this year, two participants in the MIT competition were
acquired Harmonix was snapped up by MTV Networks in August for $175
million, and Brontes Technologies was bought by 3M for $95 million.
(MIT のコンテストは素晴らしい結果だ。17年間で87社。640Millionドルの資金を調達し、そして、2.35Billion という結果だ。これだけやっていても、100億円くらいのファンドでいいパフォーマンスがでる数字だ。 )
"We thought the whole business plan competition was stupid...but it
turned out to be the greatest thing for us." Sam Altman, Founder, Loopt
MIT is the exception in being able to quantify its results. Most
universities don’t even track the performance of their business plan
competitions, which is odd given that their VC boosters are so numbers
driven.
For instance, the Moot Corp. competition at the University
of Texas claims to be the oldest such event, having begun in 1984
(around the time Michael Dell’s little mail order computer outfit was
outgrowing his UT dorm room). Moot Corp. itself has been a fabulous
success. It is arguably the largest business plan competition, with
preliminary rounds taking place at 17 universities around the world and
whose winners meet in early May in a “Super Bowl” in Austin. But
competition administrators at UT’s McCombs School of Business are hard
pressed to name a single public company that has emerged from their
competition. They aren’t even sure how many of the business plans
churned out by Moot Corp. participants have grown into functioning
companies.
That’s not to say Moot Corp. hasn’t produced any successes. The
winner of the 2005 competition was smoke detector maker KidSmart Corp.,
which morphed into Signal One Safety. Also, two winners since 2001 have
raised venture funding: Bigfoot Networks, which raised $4 million from
an undisclosed venture firm in March 2006, and Alianza, which raised
$6.27 million in two rounds from vSpring Capital, The University
Venture Fund and an undisclosed investor in 2005 and 2006.
The
University of Oregon’s Lundquist Center for Entrepreneurship recently
looked at the 100 competitors who entered its New Venture Competition
from 1998 to 2003, and was able to find information on just over half
of them. Of that group, 60% at least incorporated their business. A
2000 semi-finalist, Novadaq, a medical imaging firm, went public on the
Toronto Stock Exchange in a $21.6 million Canadian IPO. But Randal
Swangard, managing director of the Lundquist Center, says he has no
data on how many received funding. It’s like chasing ghosts, he says.
All these students just disappear out of these universities.
In contrast, the Edward L. Kaplan New Venture Competition at the
University of Chicago’s Graduate School of Business knows it has
produced 30 companies in its 11 years. Of that number, 22 collectively
raised more than $100 million (not all of it from VCs) between 1997 and
2005, one was acquired for $70 million and another was acquired for an
undisclosed amount.
"That's like chasing ghosts. All these students just disappear out of
these universitites." Randal Swangard, Director, Lundquist Center for
Entrepreneurship, University of Oregon.
Guessing game
The lack of statistics
doesn’t surprise Patrick Vernon, associate director of the Center for
Entrepreneurial Studies at the University of North Carolina’s
Kenan-Flagler School of Business. Vernon started researching the
economic impact of business plan competitions and found that few know
their success stories—or whether they even have any. His research
stalled due to lack of data. Vernon believes the competitions are
generally good for educating students on how to be entrepreneurs, but
not so good at creating companies.
Vernon is not alone in that assessment. Business plan competitions
might generate a jewel in the rough, but we think it’s not very
efficient,says Cameron Lester, a general partner at Azure Capital
Partners, a four-partner venture firm in San Francisco. Lester says
Azure’s network of investors and entrepreneurs generates 700 to 800
worthwhile leads each year. Of that number, Azure funds just four to
six.
Even VCs involved with the competitions say they aren’t
high-return uses of their time. For one thing, business plans presented
at a competition broadcast an idea to the world. That’s not how Google
or Yahoo came about, or for that matter Sun Microsystems, the archetype
of Stanford startups. Despite those smash hits, We had little
expectation that undergraduate and graduate students would have the
insights needed to build good business plans and companies,” says Gary
Morgenthaler, a general partner at Morgenthaler Ventures.
Still, Morgenthaler is actively involved in business plan
competitions. The venture firm endowed the grand prize at Stanford in
honor of David Morgenthaler (Gary’s father). The elder Morgenthaler
endowed the original MIT competition as part of his passion for
training entrepreneurs. His son has judged the BASES finals since 1998.
Morgenthaler
even surprised himself by funding a company he judged—Voltage Security,
an identity management firm that won in 2001. Still, he starts to say
that the competition is not the highest productivity use of time in
terms of deal sourcing. Then he does the math and realizes that he’s
probably judged close to 100 business plans, and funding one out of 100
is about our normal batting average for companies we take a serious
look at. So it’s probably no worse than other sources of deal flow, but
it isn’t a super-productive source of deals.
"Business plan competitions might generate a jewel in the rough, but
we think it's not very efficient." Cameron Lester, General Partner,
Azure Capital Partners.
Soft spot
So why stay involved with such competitions? It’s the soft benefits
that keep Morgenthaler and others coming back. For one, being involved
with high-energy students just makes them feel good. I get more out of
it than just a sense of civic duty or public good, explains
Morgenthaler. I enjoy interacting with the students and there are novel
ideas and technologies that emerge each year. It’s one day out of my
year, it’s a nice change of pace and you feel like you’re doing
something positive for the students.
Venture capitalists say the
competitions also help them connect with university researchers and
technology transfer officials, which can lead to early access to ideas
and deals. If you want to be on the forefront of what’s going on from a
technology perspective it’s good to have deep relationships at
universities, says Jean George, a partner with Advanced Technology
Ventures, which sponsors competitions at Stanford, MIT, Harvard and
Duke. You can't just take one route. These are big organizations and
complex organizations and they span the globe.
Dick Kramlich, a founding partner of NEA, considers business plan
competitions a research expenditure. As such, he says their
proliferation is a great thing. He likens it to a market test that
helps entrepreneurs tune up their ideas, and says that NEA likes to see
potential deals that have come through a business plan competition.
He’s also not worried about having so many other VCs see the same
companies. These are not obvious hits; they have a lot of unresolved
facets, he says. Kramlich can at least point to Loopt as a fundable
company that came out of NEA’s “research.
Most VCs we spoke with
look at the cash they shell out to business plan competitions as a
marketing expense. BCE Capital, for example, paid approximately $35,000
to be a gold sponsor of this year’s MIT competition to raise its
profile in the Northeastern United States. We’re really trying to grow
our presence in the Northeast, says Mark Faucher, a principal at the
Toronto-based early stage firm. BCE opened an office on Boston’s
version of Sand Hill Road in Waltham, Mass., last year. The firm plans
to look closely at the results of sponsoring the MIT competition before
it considers renewing.
BCE also sponsors a competition at the University of Ontario’s
Richard Ivey School of Business. But that commitment costs it a
fraction of the MIT competition, and besides, three of the BCE partners
went to the Ivey School (do not underestimate school spirit as a
motivation for VC behavior).
Gaining stronger ties with university
faculty and technology licensing offices are also reasons cited for
being involved with business plan competitions. But VCs readily
acknowledge that they can make those connections without the
competitions.
Fountain of youth
"If you’re an early stage technology VC, [business plan competitions]
are an important source of deals. If you’re a late stage investor they
are probably cute but not critical." Erick Straser, Partner, Mohr
Davidow Ventures
When pressed, VCs have trouble showing the benefits of connecting
with students at the competitions. You meet these young entrepreneurs,
and even if you don’t fund them through this plan, you’ll likely run
across them again in the future, says ATV’s George. But she hasn’t
actually run across one yet. Kramlich says NEA has hired at least one
partner who once was a competitor in a business plan competition, but
he wasn’t sure if NEA first learned of the partner through a
competition.
VCs say the kinds of companies most likely to emerge
from business plan competitions are consumer and consumer Internet
startups, rather than more capital-intensive companies, such as
semiconductor startups or, especially, biotech outfits. Exceptions in
both categories exist, such as T-Ram Semiconductors, which came out of
BASES, and NanoString, which won the 2004 University of Washington
competition and eventually was funded by Draper Fisher Jurvetson and
OVP Venture Partners.
Stanford’s BASES competition lists half a dozen VC-funded companies
on its site, including T-Ram, Ingenuity, and Voltage Security. Stanford
says it doesn’t know how many companies from its competition have
received venture backing or went on to go public or get acquired.
But
BASES co-founder Erik Straser, now a partner at Mohr Davidow Ventures
in Menlo Park, says: “Look at the Nasdaq100. It’s full of college
students who decided to go change the world. He says MDV funded a
company from last year’s BASES competition, though he declined to give
its name because it’s in stealth mode.
Straser clearly thinks of the competition as part of the soft tissue
of marketing MDV. He puts it in with a portfolio of marketing
activities that keep his firm’s name in front of potential
entrepreneurs and top faculty members. MDV, like many VC firms, also
likes to market itself through sponsoring events like this year’s
California Clean Tech Open, a business plan competition with $500,000
in prize money spread across five categories: energy efficiency,
renewable energy, smart power, transportation and water management.
"If you want to be on the forefront of what’s going on from a
technology perspective it’s good to have deep relationships at
universities. You can't just take one route." Jean George, Partner,
Advanced Technology Ventures
MDV sponsored Stanford’s winning entry in the transportation
category. Among the dozen other VCs that sponsored the competition were
ATV, Draper Fisher Jurvetson, Khosla Ventures, NEA and Venrock. Straser
says the Clean Tech Open was a fun way to get the message out that MDV
wants to fund clean tech entrepreneurs.
While Straser talks soft
benefits first, he does think such competitions help with deal flow,
especially because they aggregate a large number of potential deals and
then filter them. If you’re an early stage technology VC, this is an
important source of deals, he says. If you’re a late stage investor,
this is probably cute but not critical. If you’re a consumer Internet
investor, it’s probably really important.
Teen dream
Case in point: Chung, who
specializes in consumer Internet and mobile deals for NEA. Loopt is one
of three companies he has funded since joining NEA. He says business
plan competitions are an incredibly efficient place to hunt for
consumer Internet deals. Many of the consumer oriented startups aim at
the youth market, which means a successful startup will be valuable to
advertisers and marketers, who remain baffled by the under-25 market.
This is a large, important, affluent, highly mobile and highly social
demographic, Chung says.
Even so, Chung remembers the looks he got from NEA’s partners when
he brought in Altman and his co-founders. Bringing a group of
sophomores in front of the NEA partnership was a little bit daunting
for me, he says. It was one of my first deals, so when they walked into
the room, some people looked at me, or I interpreted their looks as,
‘Who on earth are these kids?’ That went away when the presentation
started, he says.
“I really like Sam Altman, says Kramlich. But he
acknowledges that finding a company like Loopt at a business plan
competition is probably a best case scenario.
"I enjoy interacting with the students and there are novel ideas and
technologies that emerge each year. It’s one day out of my year, it’s a
nice change of pace and you feel like you’re doing something positive
for the students." Gary Morgenthaler, General Partner, Morgenthaler
Ventures
Chung is a big fan of business plan competitions partly from
personal experience. Before NEA, he worked for Zefer, a consultancy
that won the 1998 Harvard Business School Business Plan Contest and
pulled in $100 million in funding in a single round.
(NEAのPartick氏もHBSのコンテストを経験した会社に在籍していたことは面白い)
Zefer later died like so many other dot-coms. That fate, though,
also befell companies run by serial entrepreneurs with excellent track
records, and it is indeed the fate that most portfolio companies
suffer, regardless of pedigree. VCs, then, should school themselves in
the extra risk of funding untried and unseasoned entrepreneurs before
plunging into business plan competitions.
They should also think
about Altman. After winning the undergraduate competition at BASES, he
hopped the red-eye to Boston and met with Y Combinator, which seeded
his idea. Y Combinator Partner Paul Graham wrote in his blog: Within
about three minutes of meeting him, I remember thinking Ah, so this is
what Bill Gates must have been like when he was 19.
How much is that chance worth?